How to Target your Direct Mail

Imagine you're trying to start a conversation about baseball in a room of 100 strangers. These 100 people have been picked at random from the entire U.S. population. How many of these folks would want or be able to engage in this conversation with you?

Now imagine that these 100 strangers are just as random EXCEPT they all like sports. How much more successful will you be in your conversation about baseball? Even if 30 people in the room only like basketball, and find baseball dull, you'll find your efforts will be wildly better received. People in this room will leap to join the conversation!

Marketing is communication, and the relevance of your message to your audience (likely leads, prospects and past clients) will determine its effectiveness. Relevant marketing means both communicating the value of your service in a meaningful way (the special offers that excite your audience, showing how you are a quality business partner) and finding the audience for whom your services are useful. You have control over how and to whom you market; finding your key audience is more than half the battle in effective marketing.

If you can stack the room with 100 people who would be better off for your product or service, you'll be overwhelmed with new clients.

At PetersPostcards.com, we offer personalized avenues for you to connect with the audience that's most receptive to your marketing. You can set up a campaign to market by business type and title, and send direct mail to the Presidents of all the small manufacturers in town. You can find consumers by their income, interests, hobbies, and detailed demographic make-up. If you rely on foot traffic, you can send direct mail to every residence near your business.

PeterPostcards.com's new, inexpensive "We Design It" program means we handle compiling your marketing message into a direct mail postcard that works, too!

There's a world of people out there for whom your product or service represents a solution to a problem, a delightful luxury, or a very useful tool.