Neighborhood Mailing Lists contain every address on a postal carrier's route.
Neighborhood lists make a great way to reach out to the local community. You can target the postal routes best for your mailing by Area, Income, Age, & Home Value.
Neighborhood Lists are completely free with every Postcard Order.
Because your mailing goes to every residence on a postal route, Neighborhood Lists also receive a special discount on postage costs: your postcards mail for $.24/piece with this list (compare to 1st class mail at $.36/piece for larger cards). As a result, this List can save you hundreds or even thousands of dollars on postage costs!
Neighborhood Lists are less targeted than other lists and mail in bulk.
When you mail to every house in the neighborhood, not every address represents your best sales prospect; with a Consumer List you can mail to all the households with an interest in gardening, for example, targeting your specific best leads.
When mailing with this List, your postcards will be addressed to "Resident" or "Occupant" (as opposed to the person's name). Also, bulk mail usually takes 10-14 days to arrive (as opposed to a few days with first class mail).
These drawbacks mean that when you mail with Neighborhood Lists your response rate may not be as high as with a Consumer or Business List. However because of the amount you save on postage and list costs, your Reward On Investment may be substantially higher! The benefits of this list are large, and Neighborhood Lists are a best value for many direct mail campaigns.
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Build a mailing list before making a decision about your postcard quantity. With your list count, you can see how many prospects are right for your direct mail.
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