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Learn More Other Mailing Options Postcard Pricing
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Consumer Mailing Lists (from 4.5 cents/record)
If you are selling to the general public, this is the mailing list you want. You zero in on the contact information of your most likely new clients first by choosing a region or regions of focus. From here there are three broad categories that delimit the people you might mail your postcard to: demographic, economic, and lifestyle information. You will want to reflect on who your clientele is before you compose this list.
Demographic information by which you can delimit your list includes gender, age, number of children, education level, age, occupation, and more. If your product especially appeals to divorced, college-educated women, in late-middle age, you can find them.
Economic information by which you can delimit your list includes income level, length and type of residence, whether they're credit card users, and more. If you want the addresses of all the millionaires in town, or all the apartment renters, you can find them.
Lifestyle information by which you can delimit your list includes interest in the arts, bicycling, civic activity, foreign travel, pets, car ownership, wildlife, and dozens more. This is a very powerful factor in creating a mailing list of precisely those people more interested in your message. |